The American streetwear market is a thing of wonders, with some of the coolest looking threads transforming into treasures. The profit margins keep climbing and demand continues to grow, making streetwear resale a very sensible choice for a business. Many resellers are now zeroing in on a surprisingly lucrative niche in the streetwear sector.
The Pullover Market
There used to be a time when high-end designer hoodies were the most profitable. But the market has shifted with consumers becoming more careful how they spend on apparel. A good majority of American buyers now want quality basics with the right specs, and they pay high only for apparel that justify the price tag. This demand for quality basics also contributed to the growth of the wholesale pullover market.
The market currently has quite a lot of brands leading it, including iconic names like Gildan and Hanes. There are pullovers for different kinds of budget now, and many styles do not compromise on durable construction and features either. The market is ripe for streetwear enthusiasts, as they now have a choice to source reasonably-priced pullovers and turn them into premium pieces through customization.
It’s come to a point where a few pullover styles established themselves as investment-worthy streetwear pieces for wholesale buyers.
6 Pullovers That Will Pay You Back
- Gildan G185 Heavy Blend™ – A heavy hitter from Gildan that is as close to perfection as they come. The pullover hoodie proved to be a superb workhorse in the resale market. Made of a cotton-poly blend, the fabric hits the right notes of soft, cozy, and comfy. The G185 is also pill resistant, and comes in over 45 colors appealing to various buyers. It’s available for as low as $10.5 per piece and can be flipped for over $40-45 a piece even with minimal customization.
- Hanes F170 Ultimate Cotton® Pullover – Made of 90% cotton except for a few Heather color and light color variants, Hanes F170 is all hot profits. The feel commands premium prices, clergy shirts and the pullover itself is at the mid-range when it comes to wholesale pricing. Costs about $18-$22 per piece and sells really well during Fall and Winter months.
- Jerzees 996 NuBlend® Fleece Pullover Hoodie – The 996 pretty much made the NuBlend fabric tech popular. The fleece pullover was meant to give the G185 from Gildan a run for its money. It’s also 50-50 cotton-poly build like the G185, and comes in over 50 colors. The USA-grown, sustainably-sourced cotton gives it an advantage over similar styles from other brands. The 996 is also known for its printability. It can be bought for as low as $10.7 per piece currently.
- Jerzees 995M NuBlend® Quarter-Zip Cadet Collar Sweatshirt – The 8 oz. sweatshirt stands out from the hoodie crowd. But the cadet collar gives it a very classy appeal that regular pullovers can’t match. The color options are limited but the high stitch density and smooth, pill-free fabric more than makes up for it. It is available at close to $15 per piece, and appeals to fashion-forward customers who need something beyond a typical hoodie silhouette.
- Hanes Unisex P170 Ecosmart® 50/50 Pullover Hooded Sweatshirt – Probably the most iconic offering from Hanes and arguably among the most popular hoodies in America today. The P170 is proof that sustainability sells in streetwear. Available at $10.5 per piece, the P170 is lighter than other options but heavy on profits.
- Team 365 TT96 Zone HydroSport™ Heavyweight Pullover Hooded Sweatshirt – Team 365 hoodies are making waves in streetwear fashion, particularly among outdoor enthusiasts. The 373 gsm pullover hoodie is made of 70% cotton and 30% polyester crossweave fleece for all colors except the safety yellow. It’s water-repellent, has a three-piece hood, and is exceptionally durable. All the technical features justify higher price points but the hoodie can be sourced wholesale for $17-$20 per piece depending on the distributor.
Resale Tips & Strategies
What you sell doesn’t matter much anymore but how you sell them matters a lot. Here are a few tips to get the best value from these pullovers.
- Use models or mannequins instead of flat lays. Show the fit and drape.
- Depop and Grailed work best for standard styles. Try Etsy for customized pieces.
- Offer discounts on multiple purchases to increase your average order value.
- Stock more mediums and larges than XS or XXL for faster turnover.
- Push heavier weights in fall/winter and lighter options in spring/summer.
- Source in bulk to minimize investment considerably
Stocking up on these six pullovers could be what streetwear resellers need to capitalize on 2025’s market. The brands may seem basic, but the profits are anything but. These pullovers are considered ‘desirable’ for now and can impress anyone, but we can’t be sure how long it will stay this way due to how dynamic the market is. If you are planning to get into reselling, this is the time to ride the wave.
